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About Us

Bicycle Booth was founded by a group of three passionate cycling enthusiasts with three different personalities: 

  • Deen Simmons - Passionate Cyclist & Retired Police Officer
  • Edward Nivan - Passionate Cyclist & Full Time Graphics Designer
  • Amy Cooper - Passionate Cyclist & Full time Marketer 

We ourselves were frustrated by the low quality and high price tags we as cyclists were being offered by mainstream brands.

So we decided to take matters into our own hands.

The finish line that we see right in front of us is bringing exceptionally performing cycling accessories, gear and apparel to other cyclists at a reasonable and affordable price point.

The mountain between us and that finish line, our Alpe d’Huez, was finding a way to provide our fellow cyclists with the quality products we wanted for ourselves without breaking the bank.

We managed to break away from the competition by leaving the middleman behind in the main field and ship premium products straight from the manufacturers.

By leaving out the expensive retail link, we can sell products that we ourselves like to use every day at prices that are as competitive as we like to think we are!

We constantly push ourselves to deliver our products to our customers just a little bit faster. This stage is one of the most challenging due to the ever changing route between our manufacturers and our customers.

Providing the best possible shopping experience takes real team effort. Our team is build to deliver top performance when it comes to delivering exceptional customer service and an unbeatable customer experience. 

But when it comes down to the final sprint to the finish line, there is only one thing that matters. To deliver products of outstanding quality at affordable prices, with unmatched service.

Because Bicycle Booth is run by enthusiastic cyclists for cyclists, and we have years of retail experience, we hand pick products that we use ourselves every day, to ensure only the absolute best in terms of quality.

Our goal is to release new jersey designs for every personality living on the rock we call home, Earth. Besides jersey designs, we are always looking for the latest gadgets in the industry without compromising quality to make our Cycling experience a memorable one. 

From time to time, to improve our products and offer you the best of the best, you will receive beta test promotion to help us help you, the end user. 

In the end, we want YOU to judge our performance, so browse our collection and order your Kit Today!